Stephen Adler, founder of Charity Brands, is one of the world’s foremost authorities and resources on corporate social responsibility and cause-related marketing and branding. While he was a faculty member at Queens College, he established Inter-Collegiate Marketing, a youth marketing firm. Mr. Adler and his team created success for IBM in its first national effort to sell computers in college bookstores, launched the first ever youth credit card, “Don’t Leave School Without It,” for American Express, and created a global calling card sold at college campuses for AT&T.
Thereafter, Mr. Adler formed Charity Brands, where he created Walk America for the March of Dimes with the late Beverly Sills. Charity Brands also launched the greeting card program "The First Cachet" for the USA with Peter Max and the Beatles' Yellow Submarine, to benefit UNICEF.
Today's consumers hold businesses to increasingly high standards. Nearly all consumers expect companies to act responsibly, but may need to see proof of a business' culpability before they believe it. This is where Charity Brands exceeds. We align corporate sector partners with public non-profit partners through strategic planning, marketing solutions, account and project management, vendor relations, data analysis, and concept development.
Consulting and Planning
Innovation is paramount, which is why we think beyond traditional partnership models to create next level win-win-win strategies.
Charity Brands in NUMBERS
For over thirty years, Charity Brands has worked to capitalize on opportunities for non-profits and Fortune 500 companies.
Campaigns include Product (RED), Super Saturday Live, and Books in Happy Meals with Reading is Fundamental. Click here to learn more.
Under Charity Brands non-profit partnerships