Brand Strategist

New York

• Gather feedback from sales and analyze consumer behavior to define our company’s positioning

• Craft our differentiation strategy

• Create guidelines that define our company’s voice both online and offline (including terminology and slogans)

• Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)

• Conduct competitive research to identify our strengths and weaknesses

• Design promotional campaigns for new products and markets

• Develop our social media strategy

• Assess the performance of our advertising campaigns and events

• Analyze market trends and identify new opportunities and challenges