Brand Strategist

New York

  • Gather feedback from sales and analyze consumer behavior to define our company’s positioning

  • Craft our differentiation strategy

  • Create guidelines that define our company’s voice both online and offline (including terminology and slogans)

  • Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)

  • Conduct competitive research to identify our strengths and weaknesses

  • Design promotional campaigns for new products and markets

  • Develop our social media strategy

  • Assess the performance of our advertising campaigns and events

  • Analyze market trends and identify new opportunities and challenges