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Charity Brands Marketing was founded nearly 20 years ago with the vision of creating mutually beneficial strategic partnerships between nonprofit organizations and corporations through integrated cause marketing partnerships.
Company Mission
The mission of Charity Brands Marketing is to enable nonprofit organizations to have greater reach and impact by leveraging the resources and capabilities of corporations. read more
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American Heart Association Food Certification Program
Established in 1995 to provide consumers with a quick and easy way to identify heart-healthy foods, the heart-check logo is now licensed by over 90 companies for more than 500 products. CBM brought MilkPep and the Florida Department of Citrus into the heart-check program, adding billions of AHA impressions each year.
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CBM acquires up-to-the-minute news and information about how its clients’ missions can be broadened through relationships with the corporate world. CBM‘s expertise in this specific area includes researching the clients’ and potential sponsors’ industries, as well as evaluating the needs, goals and possible constraints that could impact a relationship.
Through a strategic partnership with Datran Media, CBM is able to deliver performance-based results via online and offline marketing to its corporate partners through the use of profiled data and direct marketing.
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Charity Brands CEO Stephen M. Adler's New book - Cause For Concern - August, 2006
In his just published new book, Charity Brands CEO Stephen M. Adler gives a look at one of the most inventive minds in the industry, and recounts his experiences developing some of the world’s most-recognized non-profit/corporate programs and sponsorships, providing a background and analysis of programs developed by others in cause-related marketing, a market segment that will grow to $1.34 billion in 2006, a 20.2% increase over 2005.
Purchase book here - Amazon.com |
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