Charity Brands Marketing was founded nearly 20 years ago with the vision of creating mutually beneficial strategic partnerships between nonprofit organizations and corporations through integrated cause marketing partnerships.

Company Mission
The mission of Charity Brands Marketing is to enable nonprofit organizations to have greater reach and impact by leveraging the resources and capabilities of corporations.

Stephen M. Adler -- Chief Executive Officer
Mr. Adler started his career as a full-time lecturer in Communications, Arts and Sciences at Queens College. He went on to establish a youth marketing firm, Inter-Collegiate Marketing, that launched the first ever youth credit card, “Don't Leave School Without It”, for American Express. Inter-Collegiate Marketing was also responsible for creating success for IBM's initial venture to be the first computer technology corporation to have a presence on college campuses. With his expertise in youth marketing, Mr. Adler was able to develop a niche and was responsible for facilitating additional marketing programs for AT&T's global penetration of the youth market.

From there, Mr. Adler created a specialized travel industry company whose clients included American Airlines, British Airways and USTOA, a multi-billion dollar conglomerate of trade associations. American Broadcasting Companies then engaged Mr. Adler as negotiator for the Olympic Game assignments and Fortune 1000 corporations.

Mr. Adler's entrepreneurial skills enabled him to create an extremely successful marketing agency that specializes in cause related marketing. Charity Brands Marketing was formed to capitalize on opportunities for corporations and non-profits to work together to achieve their mutual goals. Success is achieved by marketing non-profits as brands, with particular emphasis on healthcare brands such as the American Heart Association and the American Cancer Society. The ultimate goal of the partnerships between the corporations and the non-profits is to reach consumers with health information and affect positive health behavior change. Mr. Adler has directed multi-level partnerships that cater to over 1,100 brands in 15 industry groups.

Mr. Adler has also lectured extensively on the success and benefits of cause related marketing.


Ira Szot – Chief Operating Officer
Mr. Szot received formal training in Advertising Design and Production in the State University of New York education system. For several years he focused on advertising creative. In the late 1970s, he was instrumental in launching and growing the nation's largest promotional marketing agency. It was there, as Vice President of Strategic Planning, that he helped the newly emerging sales promotion industry embrace the concepts of integrated marketing and “seamless” communications across a wide spectrum of categories and companies, including Nestle, British Airways, Polaroid, Colgate-Palmolive, McCulloch, and Dannon.

From there, Mr. Szot joined the promotional arm of a multi-billion dollar Madison Avenue ad agency as Vice President/Creative Director, responsible for strategic and creative supervision on agency accounts including MasterCard, New York Racing Association, Mennen, and TWA. His entrepreneurial spirit led him to join Charity Brands Marketing Charity Brands just a year later.

Vast experience in all marketing disciplines, including strategic planning, creative development, production, and account management, provides him unique insight into making all the pieces of the marketing mix work together for maximum return for non-profit clients and corporate sponsors.

Emily Mack -- Vice President
Ms. Mack presently serves as a Vice President for Charity Brands Marketing. Over the course of her years with the firm, she has been involved in the acquisition, oversight and strategic management of many key accounts. She has been instrumental in working with many of the firm's major clients, which include the American Heart Association and the World Conference on Tobacco or Health. In her current position, Ms. Mack is responsible for developing internal marketing plans, implementation and rollout of new marketing initiatives for these key accounts. Her industry-diverse marketing background allows Ms. Mack to seek creative, yet strategic marketing solutions for CBM's diverse, non-profit clients.

Ms. Mack has also been afforded the unique opportunity to see things directly from the client's perspective. This allows her to take a distinct angle and methodical approach when initiating and developing new client associations and managing existing relationships. Prior to joining CBM, Ms. Mack worked in cause-related marketing in the area of corporate development for the American Heart Association. She was responsible for cultivating corporate sponsorships for the AHA and managed all aspects of relationship development from initial presentations to contract negotiations. She also developed strategic business initiatives in corporate development and integrated those ideas into the AHA's comprehensive business plan.

Prior to her involvement with the AHA, Ms. Mack held marketing positions for both a national apparel wholesaler and a national luxury-goods retailer.

Ms. Mack holds a BA in both Business and Communications with minors in Theater and Italian from Southern Methodist University. She has also pursued graduate-level Business and Italian.



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